Everyone utilises social media. It’s impossible to avoid it. It’s our primary place to stay connected to friends, family, colleagues, news, and, most notably to digital marketers, companies and brands. Without having social media marketing goals, it’s hard to know exactly how well your social media strategy is performing as well as where you need to iterate in order to continue moving forwards.
The term ‘brand awareness’ is all about your brand becoming important to potential buyers. This means that you need to post content regularly which answers the questions that your customers are asking. That content should include links to:
- Blog posts,
- Statistics, and
- Relevant articles.
However, you must not forget to show the world who your brand is by posting photos of employees, the office as well as company events. You can also post humorous, relevant memes which support your brand. This will all help to build a connection with customers.
What are the social media marketing analytics to track?
- Increased Engagement
- Increase Followers
Example of a SMART Goal:
- Gain 1 000 Twitter followers by month-end
- Enhance Digital Public Relations
By following the mentions of your company, it is possible for you to find out what customers are saying about your brand as well as to respond to complaints in a timely manner.
When companies engage as well as respond to customer service requests via social media, those customers ultimately spend 20 to 40% more with the business. Responding quickly as well as solving problems allows you the opportunity to stay ahead of large-scale complaints and create brand loyalty.
Improve Relationships, Mentions, Ratings and Reviews
An instance of goal that fulfils the S.M.A.R.T. criteria are:
- Get 10 five-star reviews on Google in three months.