Why Content Marketing Should Be The Basis Of Your Marketing Strategy

DSM Digital School of Marketing - content marketing

Not a single day goes by without us speaking to an early-stage entrepreneur who would like to discuss marketing as well as how to get quick results. So let’s get this out of the way from the very beginning: Marketing takes a lot of time.

There are some tactics which you are able to use which will generate a return on investment (ROI) in the comparatively short term, however achieving real long-lasting results takes time. Simply put, anything which you achieve in the short term will go down as quickly as it went up. You want to play the long game. This is true even if you’re interested in attempting some things that are less organic however might look terrific on the face of it, such as purchasing likes or followers. Don’t do this.

Traditional Marketing Is Becoming Less And Less Economical By The Minute

As a forward-thinking marketer, you know there must be a better way.

Enter content marketing.

Content marketing is a tactical marketing approach which is focused on creating and distributing useful, relevant as well as consistent content in order to attract as well as retain a clearly defined audience — and, eventually, to drive valuable customer action. Rather than pitching your products or/and services, you are offering truly relevant and useful content to your prospects and customers in order to help them resolve their issues.

Content marketing is used by leading brands. In fact, our annual research shows that the vast majority of marketers are utilising content marketing. In fact, it is used by many significant organisations in the world, including P&G, Microsoft, Cisco Systems as well as John Deere. It’s also developed and executed by small businesses (SMMEs) and one-person shops around the globe. Why? Because it works.

Content Marketing Overview

Content marketing is just high-quality content and storytelling, and you can already see that the activities associated with content marketing have been around longer than the term itself. There’s still a lot to learn from those first offline content marketing activities which pre-date the Internet, social media, and the like.

However, today any successful content marketing campaign can hardly ignore the online aspect.

As storytelling has changed over the years, the attention of people stretches to more places than a few years ago, and marketers have to make sure that they tell stories in the year we actually live in.

There are three major categories where you can put content marketing efforts these days: online, offline, and hybrids.

Here is why you should start putting together content on your own company blog as soon as you are able to – search engine optimisation (SEO) is very much a thing.

We know that social media gets all the hype at the moment and no one is talking about search anymore, however they’re wrong not to. A very quick glance at the numbers will show you that search drives just as much traffic to your website as social does, at least for the time being.

Once you’re sold on the significance of search, now the question is how to leverage it. We are obviously oversimplifying here, but the more incoming links to your website, the better. How do you get people to link to you? Listen to Google and produce good content people want to talk about and link to.

Get in touch with the Digital School of Marketing

Want to learn more about content marketing? If you do then you need to do our Digital Copywriting and Content Marketing Course. Follow this link to find out more.DSM is the only college to offer accredited education in the digital arena. We are accredited by the MICT SETA. We invite you to visit our website so that you can see how we can help you supercharge your career!