How To Utilise SEO To Boost Content Marketing Efforts`

The practice of Content marketing is an indispensable part of SEO. It involves creating and sharing content such as social media posts, blogs and videos in order to engage your customers as well as drive website traffic. If content marketing is done correctly, it helps build a relationship with your audience and keeps them coming back to your website.

Statistics show that content marketing for SEO gets three times more leads as opposed to paid searches. Another study conducted found that 57% of marketers believed that creating relevant content is the most effect SEO tactic. According to the Content Marketing Institute, a website with blogs tends to achieve 434% more search engine-indexed pages than websites without blogs.

Discover What Your Audience Is Looking For

Keywords are at the very heart of any SEO strategy. By taking a much closer look at the most popular keywords in your niche, you are able to get a whiff of what your target audience is looking for online. To find out your website’s most popular keywords, you are able to use Google Search Console. It will give you a list of search queries which users have typed in order to read your website content.

What’s more, you will have the opportunity to understand a user’s search intent through keywords. All you need to perform is Google a keyword and then check out the top results on the SERPs. For example, when you look up the results for the keyword “video editing,” you’ll find results related to the best editing software which is available.

This indicates that users may not be searching for tips related to video editing. Instead, their intention while typing the keyword is likely to find the best software for editing their videos. Looking at the search intent can assist you with finding fresh content ideas and gaps in your content marketing strategy. It’s also a good idea to organise your keywords based on intent.

For this strategy, make sure you check the SERP results in an incognito window for more accurate information.

Define Your Topic Area

Now that you have an idea about who you’re trying to reach – as well as what they want to learn from you – you are able to begin to develop ideas for content topics. While your goal is to create content which people want to read, your purpose and expertise should be at the heart of everything which you write.

What information are you able to uniquely provide to the target audience which sets you apart as a voice of authority?

This is your topic area and it will guide your research for audience interest, keyword matches as well as SEO content creation. Ultimately, this is what will help you to create content which converts.

Once you’ve recognised your area of expertise (or core content), you are able to begin to incorporate your audience data in order to develop a variety of content topics.

Update Old Blog Posts

You’ll be able to get 260.7% more organic traffic in 14 days by updating old posts. In addition, there will be a 106% increase in organic traffic when old posts are updated with relevant information and they are relaunched. It is a tried and tested tactic, so implement it, if you want to achieve the same results.

Get in touch with the Digital School of Marketing

If you are eager to become an SEO expert then you need to do our SEO and Web Analytics Course. Follow this link to find out more.