Content is the supreme king in the world of digital marketing as written words still rule today. However, a content marketing trend which has become so mainstream that it’s hard to ignore its value. This is visual content marketing.
It is no wonder that Facebook as well as YouTube are the most talked-about social networks worldwide. Instagram, Tumblr in addition to Pinterest are also catching up to their competitors nicely. Visual elements such as images as well as videos are dominating these social media channels, with some of them acquiring viral attention.
All-text-without-visuals content marketing is a marketing strategy that is no longer used. Visuals reign supreme in content marketing these day. For your campaigns to remain relevant to the times in addition to your audience’s ever-changing needs, you need to juice them up with the correct mix of text in addition to visuals.
So what, exactly, is visual content marketing?
The term ‘visual content marketing’ refers to the use of images in order to convey valuable information in a visual format which is engaging. The purpose of this type of content marketing is to attract people to your website, your cause or your offers.
Examples of visual content marketing examples include:
- Images with educational or inspiring text,
- Infographics, and
- “Signature branded images” which promote written, audio, or video content.
When you contemplate that 65% of individuals are visual learners, 90% of data which comes to the brain is visual as well as that presentations with visual aides are 43% more likely to persuade it makes sense to use content types which people have an innate psychological resonance with.
Here are some more stats to prove how effective visual content marketing is:
- Eyes can process around 36 000 visual messages every hour.
- The sense of scene which is visual can be gained in less than one-tenth of a second.
Your brain processes visuals 60,000 times faster than any text