Increasingly, online and digital publications are looking to publish evergreen content which can always to be applied to reader interests. This type of content will be less likely to become dated immediately. The idea behind evergreen content is to write compelling stories that are easily found by search engines. While doing this, you need to make sure your content is always fresh (i.e., forever green) without having to be updated.
Every digital marketer wants to know the secret to building a blog which gets backlinks, ranks for significant keywords in addition to receiving tonnes of organic traffic over time. The answer to this riddle is evergreen content. This type of content has enabled Ahrefs.com, which is a well-known toolset for backlinks and SEO analysis, to grow their blog from 15 000 visitors/month to >200 000 visitors/month.
How evergreen content works
The term ‘evergreen’ is most often made use of by editors in order to describe particular types of stories which are constantly of interest to the readers of their publication. In a more general sense, evergreen content is content which is always relevant. It gets its name from the way that evergreen trees keep their leaves all year round.
Interesting as well as relevant content, which does not become dated, is required in order for your website to be found online by search engines. Evergreen content can assist with delivering traffic to your website. It holds a valuable position in search engine rankings for months or even years from when it was first published