What is evergreen content?

DSM Digital School of Marketing - evergreen content

Increasingly, online and digital publications are looking to publish evergreen content which can always to be applied to reader interests. This type of content will be less likely to become dated immediately. The idea behind evergreen content is to write compelling stories that are easily found by search engines. While doing this, you need to make sure your content is always fresh (i.e., forever green) without having to be updated.

Every digital marketer wants to know the secret to building a blog which gets backlinks, ranks for significant keywords in addition to receiving tonnes of organic traffic over time. The answer to this riddle is evergreen content. This type of content has enabled Ahrefs.com, which is  a well-known toolset for backlinks and SEO analysis, to grow their blog from 15 000 visitors/month to >200 000 visitors/month.

How evergreen content works

The term ‘evergreen’ is most often made use of by editors in order to describe particular types of stories which are constantly of interest to the readers of their publication. In a more general sense, evergreen content is content which is always relevant. It gets its name from the way that evergreen trees keep their leaves all year round.

Interesting as well as relevant content, which does not become dated, is required in order for your website to be found online by search engines. Evergreen content can assist with delivering traffic to your website. It holds a valuable position in search engine rankings for months or even years from when it was first published

Examples of evergreen content topics

Evergreen topics are the ones with consistent interest as well as search volume over time. Here are some great examples of evergreen topics:

  • “How to lose weight quickly”—It doesn’t make a difference if it’s 2019 or 2039. People are always going to want to lose weight.
  • “How to fry an egg properly”—Eggs are a staple part of English breakfasts and many other of the world’s favourite meals. This means that people aren’t going to stop eating fried eggs anytime soon. This is why there’s steady interest in learning how to fry one.
  • “Football scores”—Football matches are played all the time. Fans of the sport are always interested in the latest scores.

Examples of non-evergreen topics might be:

  • “US presidential elections”—The elections happen every four years.
  • “Where to buy easter eggs”—Likewise, Easter happens only once a year.
  • “Olympics”—If you count both the summer and winter Olympics, this happens once every two years.
  • “Khabib vs McGregor”—This was a one-time event in October 2018.
  • Evergreen content

How keywords work with evergreen content

Penning evergreen content about keywords, which brings value to your website, will assist search engines with directing readers to your page. For instance, if your website is about health as well as fitness, then putting together content which makes use of the keywords such as “best leg exercises” may be seen as a clever evergreen topic as your audience is will most likely always searching for the best leg exercises, no matter the season.

Evergreen content is search-optimised content that is continuously relevant and stays “fresh” for readers over a long time period – as the name implies. You may have the opinion that all online content is sustainable – after all, a blog post doesn’t just vanish after you publish it. However, evergreen content is different as it continues to be relevant long past its publication date, with search traffic growing over time.

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