Repurposing your existing content is like renovating your (now adult) children’s old bedrooms and turning them into a study. You’re breathing new life into something that is still useful but could provide more value with a few changes and a makeover.
Various content types hold an appeal for different audiences. Some people choose visuals while others take pleasure in reading a detailed blog post. Altering one piece of content into a different type may allow it to be consumed by a greater portion of your target market.
Refreshing your content may also encourage more traffic from Search Engine Results Pages (SERPs) – or social media – if you update it with more current information. You are now more likely to know more as opposed to when the content was first created. This means that you can add to it as well as make it more relevant for your audience.
Audit all your content
Use Google Sheets and have a list of every blog post, podcast, and video that you’ve ever produced. Identify which pieces are evergreen. Literally, flag them and note that it is easy to repurpose the content.
Check your data:
- Is there a piece of content which was produced that receives a lot of organic traffic or that received a good reception once it was originally published? Flag it as something which needs to be repurposed
Start drafting the supporting content:
- Have a secondary tab on your sheet which lists all the tweets, Facebook posts as well as LinkedIn posts that are associated with each specific content piece
Pinpoint which social media tool you want to make use in order to automate the process. There are literally hundreds of options that you can use to automate your social media. Choose one to make your life easier and take one thing off your plate.