Blogging is great for SEO. This is because it assists with a number of things which are vital ranking factors. When you have a blog which is updated on a regular basis with blog posts which are of a high quality and deal with topics that are relevant to your audience, this can make a huge difference to how your website performs overall in the search engines.
A good number of years ago, blogging was a fashionable way that people would post about their lives on the Internet. (The term ‘blog’ is an amalgamation of ‘web’ and ‘log’ – in other words, an online diary.) Now the practice of blogging has become a must-do activity for businesses of all sizes which want to gain traffic, grow their following as well as enhance their visibility to search engines.
Now, businesses have realised that the practice of blogging provides a great platform not only to demonstrate their expertise in their industry but also to enhance their search engine optimisation (SEO) almost without even trying.
Getting a good understanding of SEO isn’t easy
Google doesn’t assist much as they change the algorithms as well as policies on a regular basis. It seems like every time that we get to grips with SEO policies, the rules change. The result is that we’re all left wondering about what we’re doing wrong in addition to what we might still perhaps be doing right.
In terms of SEO, there’s one thing you may have been doing properly from the start: blogging. You possibly have a number of reasons why you should be blogging such as:
- Building trust among your buyers,
- Positioning yourself as an expert, as well as
- Simply sharing news among your company’s followers.
But did you know that having a blog is a powerful way of boosting your company’s SEO rankings?
