“Content is anything that adds value to the reader’s life.” Avinash Kaushik: Author, Web Analytics 2.0 & Web Analytics
In a nutshell, a content marketer uses content to market a particular product and/or service. The type of content that a content marketing professional is not just text based. Although written content – such as blogs and whitepapers – form an important part of content marketing, content marketers also use videos, infographics and memes or GIFS as part of their process.
So, if you’re thinking of becoming a content marketer before you decide to take the leap and do an accredited Digital Copywriting and Content Marketing Course – which is the first step to becoming a first-rate content marketer – you need to read this article first to find out what a content marketing professional does, on a daily basis, to see if this is what you can see yourself doing day in and day out!
The tasks of a content marketer
Developing a Content Marketing Strategy
The content marketing manager (if it’s a smaller organisation, the content marketer will be responsible for this) is accountable for developing a content strategy. What this means is that he or she will be responsible for devising how content is used in order to drive leads for the organisation in order to deliver to the sales team that they may follow up on these.
When developing a content strategy, the content marketing manager will go through the following 11-step process:
- Step 1. Put In Place the Company’s Mission and Goals
- Step 2. Ascertain The Company’s KPIs
- Step 3. Get to Know the Audience
- Step 4. Figure out what the Company’s Current Position is
- Step 5. Determine What the Best Content Channels Are for the Business
- Step 6. Make a decision on Content Types
- Step 7. Pinpoint and allocate Resources
- Step 8. Design a Content Calendar
- Step 9. Generate Content
- Step 10. Disseminate and Promote
- Step 11. Calculate Results