What Are The Qualities Of A Compelling Copywriter?

DSM Digital School of Marketing - copywriter

A lot of the often-cited characteristics of a compelling copywriter are so evident that one can’t help however wonder if they were written by writers at all. How many must start with some variant of “strong writing skills,” “a knowledge of the English language,” or (alternatively) the ever-ambiguous “creativity”. Any professional copywriter worth his salt, without expectation, possesses all of these characteristics.

Copywriting is often seen as an easy task; however, the truth is quite different. Your marketing strategy and your business’s success depend on compelling copy. However, not everyone is able to write a strong write-up, so you must need to work with a copywriter who is able to provide you with exciting content in order to drive growth. As companies strive to stand out on the Internet, copywriters are in high demand.

Effective copywriters study trends, follow Google content updates as well as hone their skills into slight niches. The words could be difficult to come by however successful writers take inspiration from unrelated examples in order to regain motivation to complete a project. Great copywriters are always willing and wanting to learn. A person with the will to learn, expand their vocabulary, and has the discipline to work long hours is more prone to be successful in copywriting.


Being creative is an essential skill for compelling copywriters. You will have a brief to work to, but, at the same time, you will be expected to come out with fresh, new ideas. You need to find new ways of interpreting the brief in order to hook potential clients as well as persuade them to buy the product or service.

A Top-class Researcher and Interviewer

In an ideal world, a compelling copywriter would also be a subject matter expert, have the ability to rely solely on his immense knowledge in order to write compelling copy. More often than not, although, copywriters will need to pivot from client to client and sometimes industry to industry. As such, compelling copywriters need to get up to speed – quickly.

Efficient research is not limited to just a few Google searches or pouring through collateral which a client may have provided. Although a very important and necessary step to a job well done. Truly effective copywriters know that interviewing the suitable stakeholders is just as important for two reasons.

One, a conversation with a vested party offers a different point of view, which can assist with framing the direction of the copy. And two, interviewing an expert is a far more efficient way to get to the core of what’s important, rather than trying to discern it from a wealth information sans context.

Thick Skin

If you want to be a copywriter, it is vital that you can take criticism about your work in a highly positive way. There’s no point in getting upset as well as precious over your writing or arguing with the client. After all, they are the people who are paying you, so you need to please them. In addition, you may just learn something really valuable in the process.

Get in touch with the Digital School of Marketing

If you would like to become a copywriter then you need to do our National Diploma in Copywriting. Find out more by following this link.

DSM Digital School of Marketing - CopyWriting