Google Analytics is one of the most generally utilised digital analytics software. It is Google’s free web analytics service which allows you to analyse in-depth detail about the visitors on your website. It offers valuable insights which can assist you with shaping the success strategy of your business.
As almost all the businesses have an online presence today through a website it becomes extremely important for you to discover the inner structure of your website so that you can ascertain whether it is accomplishing its purpose or is horribly missing the mark.
For this, it is necessary for you to know the details of:
- What individuals do when they visit your website,
- How long they stay, as well as
- What all pages do they go to on your website.
Regardless of if you are ecommerce website or an informative blog, you would definitely want to understand – as well as study – the behaviour of your visitors in order to deliver better results.
How Does Google Analytics Track Data?
To get a bit more in-depth information, you can utilise UTM parameters. These are tags which you add to the end of your URL in order to provide Google Analytics with more information regarding your links, such as:
- What campaign your content is coming from, as well as
- Which social channel is driving the most amount of revenue?