There’s much misinformation out there regarding content marketing. Not everyone has a good understanding of what content marketing actually means, what it’s for or the reason why it works. The reality is that content marketing — which is a marketing approach that is based on creating and distributing valuable content — is essential. This concept is far too important to allow misconceptions to dominate the conversation.
Following outdated or incorrect methods may lead to unsatisfactory results as well as frustration for you and your whole team. While you could have the best intentions at heart, it’s very important to know which tactics will assist you towards reaching your business’ goals in addition to which ones you have to avoid.
Over the last while, we have heard our fair share of misunderstandings regarding content marketing, some of which seem to pop up constantly. In order to help you to navigate the murky waters, we’ll shine a light on the most common content marketing misconceptions and provide you with our expert insight on the best course of action for each one.
Focusing On What’s Easy
Our biggest pet peeve regarding the content marketing industry is how it promotes tactics as well as tools more than the significance of strategy and planning. Tactics and tools are much simpler to sell as humans are typically impatient. Digital marketers would get so much more out of their content marketing tactics and tools if they took the time in order to strategise and plan.
Thinking Your Job Is Done Once Your Content Is Posted
Owing to the effort which goes into developing content, many individuals assume that once it goes live, the process is finished. Unfortunately, this is not the case. If you’re aiming at a bare minimum content strategy, then yes, you could be able to get away with hitting “publish” and then never giving your piece a second thought. However, if you want to improve over time, looking back at how past content did can give you unique insight into what really strikes a chord with your audience.
Let’s say that you publish three blog posts in a given week and one does much better than the other two. Why is that? When you dive into the analytics and then compare the three, you may realise that you shared one blog post on social media but didn’t share the other two.
Alternatively, you may realise that the more successful post was 50% longer or that it covered a topic that is more directly relevant to your brand. Without taking the time in order to measure these results – and then think through what they mean – you could be investing precious resources into content which is underperforming.
Eager to become a content marketing expert and learn how to leverage this marketing skill for your business? If you do then you need to do our Digital Copywriting and Content Marketing Course. Follow this link to find out more.
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