This article isn’t going to explain what SEO is because you probably already know that. You’re here because you already know just how important search engine optimisation is to generating long-term, cost-effective online leads for a business in the 21st century. You’re here because it makes sense to hire an SEO & Web Analytics fundi as a permanent member of your organisation. The question is this: what do you look for in an enterprise SEO expert?
– Qualified Or Experienced?
The first thing to decide when looking for an SEO hire is this: are you hiring for the experience or qualification? Everyone knows now that a degree doesn’t necessarily mean that you know what you’re talking about. Likewise, years of experience working with other brands in other industries might mean nothing when applied to your brand. The best bet here is to ask for previous SEO results and try to get in touch with previous employers (who know about SEO) who can speak to the potential hire’s efficacy.
– One Brand To Rule Them All
Search engine optimisation pros largely cut their teeth in agency environments. While this gives them a nice and rounded experience, as they are often required to manage SEO for multiple clients from multiple industries, this might be detrimental for your brand. What you ideally want is an SEO pro who is willing to dedicate the sum total of their efforts to optimising one brand – your brand. In other words, hire someone that is passionate about your industry and the work you do.