When inquiring about the services offered by a digital copywriter, there are important aspects to be considered. There are obvious questions that refer to copywriters’ rates per hour or word count, their capacity to meet deadlines, their personal approach to research and the ways in which they address certain audiences in terms of varying angles or goals. Here are five important questions a digital copywriter should be able to answer relating to deeper elements of the industry.
Questions for a Digital copywriter
What do you need to know about a project before you get started?
Digital copywriters require critical information about a project/company to fully comply with needs outlined for the perfect piece of copy. They need to understand the mission of the product/company and what the copy ought to explain about the product or service. Most importantly, copywriters need to know who the company’s audience is and how they have worked to tickle their attention as a standard in the past.
What is your research process? Elaborate on how it has helped you in the past.
It is important for recruiters to understand a digital copywriter’s research process. This helps recruiters to gain confidence in your capacity to do thorough research and exactly how you deal with instances where you’ve reached a dead-end. How do you acknowledge your sources for different copywriting styles? Do you cross-reference? How do you dig deeper to shed light on new information about your industry that is not yet well-known?