When inquiring about the services offered by a digital copywriter, there are important aspects to be considered. There are obvious questions that refer to copywriters’ rates per hour or word count, their capacity to meet deadlines, their personal approach to research and the ways in which they address certain audiences in terms of varying angles or goals. Here are five important questions a digital copywriter should be able to answer relating to deeper elements of the industry.
Questions for a Digital copywriter
What do you need to know about a project before you get started?
Digital copywriters require critical information about a project/company to fully comply with needs outlined for the perfect piece of copy. They need to understand the mission of the product/company and what the copy ought to explain about the product or service. Most importantly, copywriters need to know who the company’s audience is and how they have worked to tickle their attention as a standard in the past.
What is your research process? Elaborate on how it has helped you in the past.
It is important for recruiters to understand a digital copywriter’s research process. This helps recruiters to gain confidence in your capacity to do thorough research and exactly how you deal with instances where you’ve reached a dead-end. How do you acknowledge your sources for different copywriting styles? Do you cross-reference? How do you dig deeper to shed light on new information about your industry that is not yet well-known?
How do you make your writing SEO-friendly?
Search Engine Optimisation (SEO) is, in a technical sense, one of the most important aspects to keep in mind for digital copywriting. The company who hires you want to be confident that their content will be reached by relevant browsers who require information relating to their product or service. It requires that when a prospect Googles information related to the product or company, your use of SEO have boosted the content to be at the top of Google’s search results. The secret lies in keywords that relate directly to your company’s product to what prospects will typically use in search engines.
How have you transformed your writing to be applicable for different demographics?
Audiences vary in terms of gender, age, culture, sub-cultures and interests. Therefore, you need to know how to compile copy that will best resonate universally with varying audiences. If it has been found that various ranges of the product resonate with a particular audience in the categories mentioned, it is best to tailor rhetoric so that they will appreciate, enjoy and have their particular needs or interests met.
You’ve submitted copy on which you’ve spent a lot of time and effort, but end up receiving negative feedback. What is your response to that?
Digital copywriting can be challenging in that it requires you to be a Jack of all trades and being able to write copy about almost anything. One has to be versatile, have vast general knowledge and keep working to further diversify your knowledge in an array of topics. At times it’s hard to get it perfect every time. One should be grateful for any form of critique, even more so if you are offered advice or guidance that will help you get it right in return. Critique is the window through which you can see your work’s further potential.
Does becoming a digital copywriter sound attractive to you? The Digital School of Marketing’s Digital Copywriting and Content Marketing Course is a unique educational offering in the digital copywriting space. It provides the most comprehensive tuition on digital copywriting and content marketing and will allow you to use this exciting medium for your own business. For more information about this and our other online digital marketing courses, visit our website.
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