There is a great amount of competition that is present on Google. Although the search engine giant is involved in a plethora of many diverse ventures at its heart Google is an advertising company. In years gone by, we learned that about 97% of Google’s total revenue comes from advertisements. More recently, we discovered that Google Search shows somewhere around 6 billion adverts on a daily basis.
There are some tricks and tips that you can make use of to write copy for your Pay-Per-Click (PPC) Ads in order to make your ads stand out. Once you’ve designed your ad, you need to make sure that the words in your ads are speaking to your audience. More importantly, these need to convince your target market to click.
The Google Ads copy which performs the best is always developed with some fundamental classic digital marketing and advertising principles at the top of your mind. The fundamentals – which have proven themselves to be effective over time – all share two important features:
- They are derived from a basic understanding of human psychology.
- They are easily translated when new platforms and technology emerge.
Make Your Ads Informative
David Ogilvy, who is considered to be the “Father of Modern Advertising” believed simply that having useful information about your customer is the ultimate key to successful advertising. Applied to Google Ads copy, see what questions your clients and potential clients have about your product and tailor make your copy to answer the questions that they have.