There are dozens of tools available nowadays to improve your SEO and digital marketing strategies so it can become a bit of an overload of digital marketing information – all the ‘dos’ and ‘don’ts’ to follow can be overwhelming when putting together your SEO and online strategy.
Thankfully Google has come up with a relatively easy way to get going with your campaigns, which is Google AdWords and is defined as a pay-per-click form of online marketing. Pay-per-click, known as PPC, is an effective, quick and easy way to get your site showing up in Google’s search engine results page, which is what digital marketing is all about. With PPC you can strategically place your ads and pay a fee only once the ad is clicked on by a visitor. This form of digital marketing speeds up the traffic generated to your site as opposed to a long-term plan of attracting visitors organically.
Pay-per-click (PPC) goes hand in hand with click-through-rate (CTR) and a closely monitored CTR of your pay-per-click digital marketing strategy is essential to ensure that your paid marketing is a success.
What is CTR?
PPC, number of clicks and CTR can all quickly become very confusing when embarking on a digital marketing campaign. The tricky thing is that they are all as important as each other. This is just one of the reasons why it’s crucial to your digital marketing efforts to complete a digital marketing course so you are able to learn and ultimately improve your overall SEO and other aspects of online marketing.
So, now that we know most of the acronyms in the paid advertising world, let’s take a closer look at CTR in particular.
The click-through-rate (CTR) is one of the most important factors in any digital marketing campaign. There’s no use having a super impressive website that is visually appealing and crammed with great content if no one is clicking through to your site.
How CTR works
When creating an online ad on Google AdWords your advertisement is given a quality score – yes, Google is very clever like that. Your quality score is based on aspects that Google uses to decide whether to display your ad or not. This is all based on a particular price ratio. This is where your CTR (click-through-rate) comes into play. Basically, the lower your CTR the more your ad will cost. Remember this is also where your keyword choice becomes very important.