Understanding the complex metrics which help you assess the performance of your content marketing strategy is not easy. Yet, it’s very important to take the time to do so.
The achievements of your content marketing campaign are dependent on the correct efforts put in the right direction. Thus, content strategists the world overtake the time to measure as well as monitor those campaigns.
A total of 89% of marketers ranked boosting the ability to measure and analyse marketing impact as a top priority. Part of that means having the correct metrics to measure as well as monitor your content marketing performance.
How To Track Basic Content Marketing KPIs
When putting your measurement programme in place, begin by deciding how often you’ll collect your data. A great schedule to begin with is assessing marketing effectiveness on a monthly basis.
Then, create a spreadsheet which documents and tracks the following:
- Your marketing goals. If you have several, it may assist with putting them in order of priority. (By this opinion, you should have agreed on goals with your management team; if you haven’t, now is the time to get onto the same page.)
- The key performance indicators (KPIs) you’ll utilise to measure the marketing effectiveness of your content.
- Your plan for achieving this performance information.
- Who will be responsible for collecting as well as reporting this data.