Are you wanting to optimise your website for conversions? To do this, you’ll need to track conversions through setting up a goal in Google Analytics. This could be quite tricky for beginners, however what if there’s a simpler way?
Tracking pageviews as well as visitors in order to see how much traffic you’re getting is extremely important right? WRONG. Finding out if your website actually assists your company is MUCH more important.
Knowing significant metrics such as:
- Trial sign-ups,
- Account creations,
- Newsletter signups,
- White paper downloads, and
- eBook downloads.
…are really what you should be tracking. However, how are you able to do this with Google Analytics?
Well, that’s what we are going to demonstrate to you in this article.
Google Analytics doesn’t tell you how your organisation is doing without some extra set-up. You have to tell Google Analytics that it needs to keep track of what’s critical to your organisation– and you do this with goals.
In Google Analytics, you have four ways to track goals:
- Pages/visit, and
What Are Goals in Google Analytics?
Goals in Google Analytics give you the opportunity you to track particular user interactions on your site. These user interactions can be anything involving form submissions, product purchases, collection of leads as well as more.
When a website visitor does the particular action that you’ve defined as a goal, Google Analytics records that as a conversion. Let’s have a look at how to set up goals in Google Analytics.