Relationships are all over the place, and not just in our personal lives. They are present through the social media and business world as well. An instance of social media marketing involves marketing products or services using social media sites and social networks. Businesses can utilise social media to reach out to their existing customers and reach new ones while promoting their business’s culture, mission, or tone.
An example of social media marketing is using social media platforms and websites to advertise a product or service. Researchers – as well as practitioners – are becoming more and more interested in social media marketing, even though e-marketing and digital marketing are still dominant terms in academia.
Social media marketing is a growing career opportunity. Owing to these working social media marketing methods, the industry is continuously growing at a super-fast pace.
A Powerful Tool For Marketing
While social media has theoretically been around for about 40 years, it wasn’t until after Facebook launched – over a decade ago – that companies began paying attention it as a powerful tool for marketing. It used to be that branding would concentrate on print media, broadcast ads as well as newsletters (email and flyers). The addition of social media meant that organisations now had a new way to connect with their consumers.
Brand uniformity across all marketing touchpoints is a challenge for every organisation, let alone each social network:
- How do you ensure that you’re writing in a similar tone in your email marketing, one that matches your brand’s vibe in TV adverts?
- How do you distinguish between how you speak to those two audiences, if at all?
- How do you make sure that customers are able to recognise your brand even if it’s their first time that they see you on social media?
A brand is far more than a logo or set of colours, and it’s so much more than just a cover photo. A brand is the way in which you make your customers feel, and it’s built by taking a steady approach across every interaction they have with your brand.