What exactly does a content marketing manager do? Essentially, their job boils down to two vital roles: uncovering and understanding a target audience’s needs as well as crafting targeted content that conveys a value proposition, ultimately connecting the potential customer with the product or service that will solve their need. Now that we know what a marketing manager should be able to achieve, so let’s take a look at six personality traits that content marketing managers should ideally possess:
They’re problem solvers
A content marketing manager should be able to think on their feet, and come up with effective resolutions strategies to problems on the fly. The more exposure a brand gets, the more it opens itself to criticism from the online community. An excellent marketing manager knows how to deal with stumbling blocks, and can turn any negative outcome into an opportunity with ease.
They have an eye for detail
Whether it’s copywriting, graphic design or videography, mistakes always find a way of creeping in without being noticed immediately. The content marketing manager should possess the skills to spot errors, and should not allow a piece of content to be published until it is perfect. Attention to detail is the difference between average and excellent content.
They love to learn things
Digital marketing is far from static in nature, with new trends and technologies entering the market almost on a monthly basis. The only way a content marketing manager can ensure the brands they represent remain relevant, is by continuing to have a finger on the pulse of the industry that they are playing in, and ensuring that they are learning new and innovative ways to deliver excellent content to their audiences.