There are 7.6 billion people globally (56.72 million of these are in South Africa) and 53% of these individuals are active users of social media. Out of the 4.021 billion social media users, approximately 55% are on Facebook. To make the statement that the entire world is on Facebook is not too much of an overstretch.
Facebook is the largest global social media platform
The social giant has 2.2 billion active users monthly. Advertising revenue rans in the region of US$39.9 billion (that’s a staggering R597 billion – give or take a couple of hundred thousand rands) in 2017 alone. The social media platform has had its foot on the accelerator ever since Mark Zuckerberg created the site out of his res at Harvard. What was firstly an online directory of students in 2004 has now become the go-to source for almost everything — connections, entertainment, news and even purchasing decisions.
What are Facebook Reviews, exactly?
According to Facebook themselves, star ratings provide more people encouragement to rate a business. These ratings appear in the business’ newsfeed and assists readers with discovering new businesses while, at the same time, businesses create increased brand awareness.
Star ratings are merged into a business’s Facebook EdgeRank. In the same way as Google has its own 200 ranking factors, Facebook’s algorithm determines where your posts will land in your followers’ newsfeeds – if they are featured at all.
EdgeRank is calculated by using the following factors: affinity, weight” as well as time decay:
- ‘Affinity’ is responsible for measuring the interaction between a Facebook user and a brand, and
- ‘Weight’ is the significance of that action.
Star ratings fall into both of the above-mentioned categories. Simply put, overall organic reach as well as brand visibility are directly impacted by EdgeRank, which is influenced in part by star ratings