Search Engine Optimisation Blogs

DSM Digital School of Marketing - affiliate network
What is an affiliate network?
As with all relationships, it is important to network with the right people in your industry. An affiliate network is essentially an online referral systems and a vital mechanism for generating cross-referrals between companies. In other words, an affiliate network is a value-added which provides services, including aggregation, for affiliate…
DSM Digital School of Marketing - paid-for advertising
What types of paid-for advertising are available?
Paid advertising is any type of advertising that you need to pay for as opposed to owned or earned advertising. With paid advertising, digital marketers pay the owner of ad space in return for the use of that space. The price which is paid for the ad space is often…
DSM Digital School of Marketing - bidding strategy
What is the correct bidding strategy for Google Ads?
Knowing how to choose the right keywords, how to adopt the correct bidding strategy and how to set a realistic PPC budget takes time and regular adjustment especially if it’s your first attempt. When dealing with auction-type bids it is important to remember that price fluctuates and usually increases depending…
DSM Digital School of Marketing - seo
How to use local SEO techniques
Local SEO is all about getting a company or organisation in front of the people in its surrounding community. Most of us make use of search engines like Google or Bing to find the businesses offering the services or solutions we need or want. A plumbing service customer in Durban…

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