Search Engine Optimisation Blogs

DSM Digital School of Marketing - seo
Why You Should Power Up Your SEO With Audience Understanding
How well do you understand your target audiences? If you’re a diligent modern marketer, you’ll have already developed audience personas. These give personalities to those most likely to do business with you in your target market, and personas can really assist with things like marketing content development, PPC campaign targeting,…
DSM Digital School of Marketing - seo
Why Does The H1 Matter For SEO?
The internet marketing arena of search engine optimisation (SEO) is competitive, and ridiculously nuanced, in that there are countless “ranking factors” that can and will influence a website page’s performance on a search engine results page (SERP). On-page factors, like headings and passages of text, are some of the more…
DSM Digital School of Marketing- index
How Does Google Index Passages Of A Page?
Have you ever asked a digital marketer that understands SEO to explain it to you? You’ll hear all about spiders, SERPs, algorithms, crawling, and a plethora of similarly confusing internet marketing terms. The truth is that SEO isn’t a straight forward process, as a website page’s ranking on the search…
DSM Digital School of Marketing - SEO
Are Multiple Domains Pointing To A Single Website Good For SEO?
Search engine optimisation. It’s a lot harder than it sounds, and it sounds pretty complex as it is! Since the dawn of the internet, internet marketers have been searching for the golden thread that ties all exceptionally-ranked websites together. Some believe that link building is the golden egg of SEO,…

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