Search Engine Optimisation Blogs

DSM Digital School of Marketing - search engines
Do You Know How Search Engines Actually Work?
Ultimately, search engines are answer machines. They exist to discover, understand as well as organise the internet’s content. This is so that they are able to offer the most relevant results to the questions which searchers are asking. In order to display in search results, your content is required to…
DSM Digital School of Marketing - on-page optimisation
What Is On-Page Optimisation? Find out in this article.
On-page optimisation (which is also called on-page SEO) is the practice of optimising individual web pages in order to rank higher as well as earn more relevant traffic in search engines. ‘On-page’ refers to both the content and HTML source code of a page which can be optimised, as opposed…
DSM Digital School of Marketing - SEO
Why Does Your Mobile App Needs An SEO Strategy?
Just creating a mobile app and putting it up on the app store is not enough. Just like any website needs search engine optimisation (SEO) in order to appear for search results, in the same way, you need to perform a little something called ASO or app store optimisation. ASO…
DSM Digital School of Marketing - link building
Which Link Building Methods Work Best? Find out in this article.
If you’re working developing a link building strategy, you need to understand that you aren’t able create incoming links instantly. It’s a very gradual process.   The pages where you build these links – specifically the quality as well as authority of those pages – play a fundamental role in…

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