Whether you’re doing it for your own website, or for a client’s website, a search engine optimisation audit is an important first step in any digital marketing relationship. SEO is used to maximise a website’s ranking potential on search engines like Google. There are a number of factors which come…
Search Engine Optimisation Blogs
In 2014 Matt Cutts, then Head of Webspam at Google, penned an article titled The decay and fall of guest blogging for SEO. His advice to all search engine optimisers was that they immediately refrain from guest blogging, because “over time it’s become a more and more spammy practice.” Six…
They say that ‘content is king’, and not without good reason. Almost every single piece of marketing content put out there, since the dawn of advertising, has featured wording of some kind. Visuals might be more attractive than text, but copy will always be required to explain a visual so…
In the digital age creating a website goes hand in hand with being a business owner. Websites serve as the gateway to a business, providing visitors with information about what you have to offer, how to get in touch with you and more. But creating a website isn’t just about…
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