You’ve more than likely heard of SEO (search engine optimisation) but quite a lot of people aren’t quite so familiar with SEM (search engine marketing). So, what’s the difference? Basically, it all boils down to one word, which is ‘marketing’. Search engine marketing (SEM) is a combination of paid search…
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It may seem as though digital marketers may have an obsession with analytics. But is it right to say that analytics has become an obsession or is it very much a necessity when it comes to SEO and digital marketing? There’s a good reason why digital marketers make analytics a…
Google’s PPC (pay-per-click) ads are becoming more and more popular as they give your brand a boost and help your company show up on the first page of the search engine results pages. Using Google PPC ads helps to increase traffic to your site and speed up your conversion rate…
Search Engine Optimisation (SEO) came onto the marketing scene with the rise of Internet search engines like Google. Website owners want their pages to load on the first page of results, and they achieve this by optimising these pages in accordance with what the search engines look for in a…
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