Latest Digital Marketing Blogs

DSM Digital School of Marketing - competitive brand positioning
How To Develop A Competitive Brand Positioning
Competitive brand positioning defines how your organisation will establish – as well as maintain – a competitive advantage. It’s one half of your brand platform while the other is your brand identity. In other words, what your brand stands for. Your competitive brand positioning positions your company in terms of…
DSM Digital School of Marketing - positioning strategy
Key Steps To Developing An Effective Positioning Strategy
A product positioning strategy is a deliberate branding plan or process which operates on the symbolic levels of consumer consciousness. Here meanings as well as associations – even of single words – really hold weight. A market positioning strategy is based on business data and aims to compose the precise…
DSM Digital School of Marketing - corporate brand
How To Manage A Corporate Brand
The term ‘corporate branding’ refers to the practice of promoting the brand name of a corporate entity. This is as opposed to brands of specific products or services. The activities and thinking that go into developing and maintaining a corporate brand are different from product and service branding. This is…
DSM Digital School of Marketing - business agility
How To Develop Business Agility in The Face of Disruption?
The term ‘business agility’ refers to the ability of a business to realise as well as maintain its full potential both in terms of its profits and its people, regardless of internal or external environment changes. Business agility allows organisations to innovate and deliver more effectively in the face of…
DSM Digital School of Marketing - marketing fundamentals
Marketing Fundamentals For The Digital Age. Read more in this article.
The modern marketing world is something else. With augmented reality, artificial intelligence, and other cutting-edge technologies – the art of promoting a business is undergoing a transformation. No more shotgun approaches to marketing, because we now have the data to deliver truly personalised experiences. With so many things to see,…
DSM Digital School of Marketing - direct marketing
How To Increase Response In Direct Marketing
While direct marketing activities like email marketing offer great ROI, there are a few drawbacks to take note of. One of these is open rates, which influences response rates. It’s challenging to convince a message recipient to open an email – let alone respond to one. However, if you get…

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