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DSM Digital School of Marketing - digital marketing

Must-Know Digital Marketing Trends For 2021. Find out more.

The digital marketing trends for 2021 look as if they are turning around two distinct, however almost contradictory, concepts: The first is a general humanisation, which addresses real issues and tailors content to suit the individual (rather than mass appeal) for more personal engagement. Second is a much more mechanical…

DSM Digital school of Marketing - competitors

How Do You Identify Competitors To Your Business?

Companies which are in the same industry or similar industries, offering a similar product or service, are competitors. The presence of one or more competitors could reduce the prices of goods as well as services as the businesses try to gain a larger market share. Competition also requires that companies…

DSM Digital School of Marketing - transformation

Success And Failure In Digital Transformation: What’s The Difference?

Any business that has made it through the nightmare year that was 2020 will know one thing for certain: digital solutions saved the business world’s bacon when the pandemic struck. In fact, many shudder to think what society would look like today – a year after Covid-19 was first discovered…

DSM digital School of marketing - authentic

How To Keep Your Brand Authentic

Brand authenticity is very much like human authenticity. It involves the notions of honesty, transparency, and a general public-facing openness. We’re living in an economy of trust, where consumers are only going to part with their hard-earned money and choose a side (between you and your competitors) if they feel…

DSM Digital School of Marketing - social media marketing services

The Best Social Media Marketing Services For Small Businesses

Let’s talk straight: marketing costs money. It’s no secret that the best marketing content, most of the time at least, comes from large legacy brands backed by deep marketing budgets. Small businesses are on the other end of the spectrum. They either have to scrape together some money to pay…

DSM Digital School of Marketing - leadership styles

What Are Effective Leadership Styles?

Effective leadership styles, that are used to motivate a marketing department, typically involve establishing a compelling vision, defining a mission and creating realistic marketing goals that everyone can aspire to achieve. Developing a good relationship with your marketing team members depends on establishing credibility, maintaining trust and inspiring the workforce…

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