Latest Digital Marketing Blogs

DSM Digital School of Marketing - digital transformation
How To Exploit The Digital Transformation Of The Covid Era
Transformation – true transformation – happens most often when we are faced with challenges. We have no option but rather to adjust to circumstances that affect us and adopt new behaviours which will keep us relevant and competitive in the next normal. COVID-19 was one of these circumstances, and countless…
DSM Digital School of Marketing -digital marketing
How To Improve Your Digital Marketing On A Budget
Digital marketing appears to be getting more expensive each and every single year. With competition growing, and digital marketing budgets needing to go up as a result, content and Search Engine Optimisation (SEO) experts can feel as if they’re fighting an uphill battle. The fact that digital marketing can get…
DSM Digital School of Marketing - online marketplace
How To Launch An Online Marketplace
Online marketplaces are notorious as one of the hardest types of businesses to launch as you have to acquire two different kinds of users at the same time: buyers as well as sellers. You need to launch with both. In addition, you need to ensure that they both scale together.…
DSM Digital School of Marketing - mobile advertising
Is Mobile Advertising Better Than Online Advertising?
The importance, as well as market share of the advertising industry, is increasing on a daily basis. Product and service owners who would like to reach their target audience, in the easiest and most effective way, are making use of the power of mobile advertising as well as online advertising.…
DSM Digital School of Marketing - digital marketing
How To Utilise Digital Marketing To Drive Sales And Profits
The online revolution is here. We are in the era of the Uber-ization, Netflixing as well as Bitcoining of everything. Your customers are used to ordering their services and products on demand. They like to select exactly what they want, how they want it as well as when they want…
DSM Digital School of Marketing - customer
How To Create A Relationship Between Your Brand And Your Customer
Some argue that a brand-customer relationship starts as soon as the potential customer hears about, or is exposed to, the brand. This means that most of these relationships are one-sided (at least initially). This means that everything about the brand – especially the communication and content it puts into the…

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