How To Develop Business Agility in The Face of Disruption?

The term ‘business agility’ refers to the ability of a business to realise as well as maintain its full potential both in terms of its profits and its people, regardless of internal or external environment changes.

Business agility allows organisations to innovate and deliver more effectively in the face of digital transformation. This turns market disruption into a competitive advantage while thriving in complex environments. An organisation that has attained business agility is able to adapt their structures to rapidly deliver products or services, innovate beyond market changes, and grow leaders who can effectively support all of this across even large and complex businesses.

What Are The Qualities Of Business Agility?

Agile Businesses Focus On Continuous Improvement

The most successful companies today, in terms of digital transformation, are ones which are constantly looking to improve their processes. These are specifically the ones which deal with customer journeys.

This is a huge shift, particularly for legacy companies where processes have been set in stone for the past few decades—if not centuries. But modern businesses simply cannot last based on stubbornness or attachment to the past if they would like to succeed in the here and now—much less the future.

Business Agility Focuses On Customer Experience

This means making every interaction that you have with your customer — be it on social media, through a chatbot, or via marketing drip campaigns — a positive and meaningful one. Even more, it means that you are always thinking of new ways in order to utilise technology to make sure that you keep your customers happy, knowing that their expectations are altering by the minute as they relate with other companies throughout their day-to-day lives.

Agile Business Are Fast

Small start-ups have an advantage on larger corporations when it comes to moving quickly and digital transformation simply because they have less processes and people to move around.

Large companies have found that development can assist them with trimming the fat when it comes to real-time responsiveness in today’s market. That means breaking down as well as and focusing on both feedback and collaboration in order to move more quickly through development in addition to design.

Agile Businesses Remain True to Their Vision

Agile organisations do not adopt every new trend in digital transformation just because they can. They use their down-time to carefully consider what new technologies fit in with their customer base the best as well as how they can use them to work smarter.

Every part of the organisation should be able to make decisions with confidence. These decisions should be informed by the right data. Normalising this decision-making capability within digital transformation is a great leap in the right direction.

It’s fair to say that the requirement for true business agility and resilience in organisations is becoming more and more evident. This is especially as we navigate our way through the need for digital transformation. These words can no longer be casually thrown around, but instead, need to be turned into an operational reality. The capability to do this will be the difference between businesses’ survival and downfall during critical moments of disruption.

Get in touch with the Digital School of Marketing

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