Latest Digital Marketing Blogs

DSM Digital School of Marketing - leads
How To Nurture Leads For Your Business? Learn more in this article.
Like many industries, business has its own language and terms. Several are used interchangeably, even though they don’t actually mean the same thing. This is the case with the terms “prospect” and “lead”. Who Is A Prospect? A prospect is a prospective customer who has been qualified as fitting certain…
DSM Digital School of Marketing - email marketing strategy
How To Create A Lucrative Email Marketing Strategy
Sitting with a bunch of email addresses from customers who’d really like to hear from you from time to time? Contrary to what many might think, email marketing is far from dead and buried. In fact, some digital marketers are boosting returns on investments of up to 70 to 1!…
DSM Digital School of Marketing - Process Of Costing Elements
How To Cost A Project Properly
Some projects may be relatively straightforward to cost, but most are not. Even simple figures like the cost per hour of labour can be difficult to calculate and often approximations are used. At a fundamental level, the process of costing is relatively simple: Draw up a list of all your…
DSM Digital School of Marketing - PPC
Is PPC Essential For The Success Of Your Business?
PPC isn’t necessarily essential for the success of many businesses. Still, any organisation hoping to drive traffic to their website is going to find it hard to keep up if they’re not leveraging PPC in some way. Pay-per-click advertising is a great way to attract people to a website in…
DSM Digital School of Marketing - storytelling
Why You Have To Know About The Art Of Storytelling
Storytelling is an ancient art (as well as part science) which is dealt with in a lot of different domains, from the study of ancient cultures to movie-making, fiction-writing in addition to branding. However, it has never been ‘hotter’ than it is today. The principles and success factors to storytelling…
DSM Digital School of Marketing - buying behaviour
How To Monitor Changes In Buying Behaviour? Read this article.
Traditionally, marketers segmented huge databases of customers by geography as well as purchase history. However, as consumer and buying behaviour has become more trackable, marketers are using that data to categorise consumers on a deeper level and target them with unprecedented precision. Segmentation based on buying behaviour, especially online, is…

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