Let’s talk straight: marketing costs money. It’s no secret that the best marketing content, most of the time at least, comes from large legacy brands backed by deep marketing budgets. Small businesses are on the other end of the spectrum. They either have to scrape together some money to pay for a freelancer, or they have to do it themselves. So, this article is for the SME; the small-to-medium-sized organisation that’s going to build an internal marketing department from scratch. Here are a few social media marketing services for small businesses to make use of:
Got a Facebook, Twitter, or LinkedIn business page set up yet? If not, you really should get onto that. With over 3 billion social media users across the globe, if you’re not leveraging the power of social media yet – we have three words for you: pay per click. This social media service allows businesses to set up adverts, to be shown to a carefully-targeted audience of social media users, where they only pay a small fee when someone actually clicks or taps on the advert. This can then lead the social media user to the business website, to an app download page, to a third-party page, a video, a sign-up form, etc.
This social media service involves the maintenance of an online following of consumers – who are either existing or potential customers. Content marketing involves uploading scheduled posts to stay in regular connection with followers. This content comes in the format of images with inspirational quotes, entertaining videos, fascinating third-party information, and general business updates. The idea is to create highly shareable content, which means it needs to be either funny, or highly interesting, or thought-provoking, or emotional. Give them a reason to stop, feel, and share while they scroll their feeds.