The Best Social Media Marketing Services For Small Businesses

Let’s talk straight: marketing costs money. It’s no secret that the best marketing content, most of the time at least, comes from large legacy brands backed by deep marketing budgets. Small businesses are on the other end of the spectrum. They either have to scrape together some money to pay for a freelancer, or they have to do it themselves. So, this article is for the SME; the small-to-medium-sized organisation that’s going to build an internal marketing department from scratch. Here are a few social media marketing services for small businesses to make use of:

Pay-Per-Click (PPC)

Got a Facebook, Twitter, or LinkedIn business page set up yet? If not, you really should get onto that. With over 3 billion social media users across the globe, if you’re not leveraging the power of social media yet – we have three words for you: pay per click. This social media service allows businesses to set up adverts, to be shown to a carefully-targeted audience of social media users, where they only pay a small fee when someone actually clicks or taps on the advert. This can then lead the social media user to the business website, to an app download page, to a third-party page, a video, a sign-up form, etc.

Content Marketing

This social media service involves the maintenance of an online following of consumers – who are either existing or potential customers. Content marketing involves uploading scheduled posts to stay in regular connection with followers. This content comes in the format of images with inspirational quotes, entertaining videos, fascinating third-party information, and general business updates. The idea is to create highly shareable content, which means it needs to be either funny, or highly interesting, or thought-provoking, or emotional. Give them a reason to stop, feel, and share while they scroll their feeds.

Analytics & Insights

A final service social media offers small business marketers is a range of data regarding the performance of their paid and unpaid social media marketing activities. Facebook Business Manager, for example, gives you in-depth information on your audience’s behaviour towards the brand and the content it’s putting out. A/B testing is a super important part of getting the content marketing mix just right, and the data collected from the in-built social analytics tools can really help with subsequent marketing campaigns when used wisely.

The above three services are all a small business needs to get their social media marketing kicked off and delivering quality content and value to their followers.

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