Latest Digital Marketing Blogs

DSM Digital School of Marketing - content marketing
How To Optimise Your Content Marketing Performance
Say ‘content marketing optimisation’ and most marketers instinctively think about search or perhaps social media. Even Gartner defines content optimisation as the process by which content providers improve search results as well as ranking. In addition, providers improve their content’s value with the use of content management automation which enables…
DSM Digital School of Marketing - market research
How To Do Competitive Market Research? Find out in this article.
Competitive market research is a very important part of any good marketing plan. This term could elicit some negative images however competitive market research has nothing to do with spying. This type of research has everything to do with paying attention to your competition as well as what they are…
DSM Digital School of Marketing - project management
The Key To Successful Project Management. Read this article.
One question which we get asked a lot is, what does it take to be a successful project manager in the media? It’s as if there’s a top secret recipe for being successful in the project management field. Some would make the argument that nothing but experience counts. Others favour…
DSM Digital School Of Marketing - digital public relations
Digital Public Relations 101
Digital Public Relations or “earned media” is a superb marketing channel. As with every element of marketing digital PR needs to have a process around it. Moreover your digital public relations outcomes are only as good as your story. Is Public Relations (PR) still relevant today? How do almost instant…
DSM Digital School of Marketing - brand champions
How To Leverage Your Clients As Brand Champions
The everyday battle of attempting to keep one step forward with your online presence might be overwhelming. You know you want to be seen, however on the similar time you don’t need your prospects to assume you’re presenting yourself as better than everyone else. If you’re feeling the stress, it…
DSM Digital School of Marketing - social media
What are the Social Media Mistakes Companies Make That Can Weaken Engagement?
Given the hype around how a strong social media presence is a must-have for organisations hoping to find success these days, you might imagine that simply setting up a company profile on any social platform would be enough to attract consumers and then turn them into customers. However, the truth…

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