Latest Digital Marketing Blogs

DSM Digital School of Marketing - storytelling
How To Utilise Storytelling In Digital Marketing To Transform Your Business
Have you heard digital marketing analysts talk about making use of more informal ways to market products as well as services? Perhaps one which involves creative narratives as opposed to line-by-line scripts? Chances are good that you have, and it’s called brand storytelling. Brand storytelling has been around for years;…
DSM Digital School of Marketing -personalisation
How To Implement Personalisation In Digital Marketing
It’s very important that brands understand their audiences. However, we can no longer depend on demographics to inform marketing strategies as customers want their brands to understand them beyond their gender, race, and location. We now require personalised marketing. Today, customers are gravitating toward brands which feel like they listen…
DSM Digital School of Marketing - digital marketing
How To Level Up Your Digital Marketing? Find out in this article.
Digital marketing is like a living, breathing entity. It’s continually changing – as well as adjusting – to the environment which you find yourself in. It requires room in order to grow as well as evolve. It is not able to do that if you just set it and then…
DSM Digital School of Marketing - digital marketing
How to Navigate the Fast-Changing Digital-Marketing Landscape
In life, change is the only continuous thing. Some changes take place naturally as things evolve. In several cases, extraordinary intervening factors radically alter, hasten or even derail the status quo. Covid-19 turned out to be such an overriding factor, and the changes which have unfolded in the digital-marketing space…
DSM Digital School of Marketing - brand health
Why Brand Health Matters? Find out in this article.
Imagine your brand is an individual – a real-life human being with all the quirks and foibles which give us character. Just as with humans, brands can be ‘healthy’ or – alternatively – ‘unhealthy’. Brands have traits which others may like or dislike about them. Brands have to contend with…
DSM Digital School of Marketing - automation
Why Automation Is Key To Digital Transformation?
Automation is the only way for organisations to accelerate their digital transformation by freeing IT teams of repetitive tasks so that they are able to focus on driving transformative projects. IT teams implementing new enterprise resource planning (ERP) systems, for instance, often cannot cope with the myriad other tasks which…

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