Latest Digital Marketing Blogs

DSM Digital School of Marketing - word-of-mouth reviews
How To Drive More Positive Word-of-Mouth Reviews
Word-of-mouth reviews can be the best thing since sliced bread if you own a small business. In addition, word-of-mouth reviews are more important than ever in our online-positioned society. Online reviews are accessible for everything from doctors to dog walkers. According to a study nearly 9 in 10 consumers read…
DSM Digital School of Marketing - brand
In A Digital World Why Is Engagement Key To Building Brand Loyalty?
The more connected that we are, the more disconnected we sometimes feel – particularly when we’re dealing with faceless companies such as banks and other financial institutions. A digital world can be cold; however it doesn’t have to be. One of the ways to warm up your service offering is…
DSM Digital School of Marketing - brand
How To Prepare An Exceptional Brand Pitch? Read more in this article.
We’ve seen hundreds of start-ups pitch to angel investors and venture capitalists. Most of them — at best — are just okay. There have been a lot of pretty good ones which hit all the key components of a pitch however only a couple of these brand pitches that took…
DSM Digital School of Marketing - gamification
How To Use Gamification In Digital Marketing? Learn more.
As the quantity of digital marketing tactics, strategies as well as channels have grown, so has the savviness of the general public. Individuals know that when they are being sold something and can just end up feeling like they are ambivalent to any form of sales communication. Unsurprisingly, this is…
DSM Digital School of Marketing - marketing strategy
How to Optimise Your Ecommerce Marketing Strategy?
Ecommerce has been gradually growing for the past few years, slowly displacing traditional retail sales as well as becoming the default way that most people (especially the younger generations) purchase items. That is until late 2019, when lockdowns around the world forced most people indoors and made physical retail a…
DSM Digital School of Marketing - digital marketers
Is Meme Marketing The New Craze Among Digital Marketers?
Picture yourself scrolling through social media, and all you see are ‘monotonous’ marketing campaigns and brand promotions. Known for their relatable humour, memes are taking over the world. The grumpy cat to batman slapping robin is funny, satirical, witty, and catchy, giving the audience a good laugh. Memes are like…

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