Digital Public Relations or “earned media” is a superb marketing channel. As with every element of marketing digital PR needs to have a process around it. Moreover your digital public relations outcomes are only as good as your story.
Is Public Relations (PR) still relevant today? How do almost instant social media networks influence the art as well as science of PR? That is the million rand question. One which many companies struggle with in the social and digital age.
While any person can reach out to corporate investors, reporters, as well as members of the public directly using Facebook, Twitter or Instagram, shrewd CEOs, know that most aren’t equipped to deal with the complexities in addition to the subtleties of corporate communication.
Major Companies Still Need PR
Alternatively, they need a public affairs or corporate communications team in order to manage their corporate identities. But the way in which PR specialists now do so differs vastly from the past. Today, news and information are able to travel at the speed of light. Spurred by rapid changes in communication platforms and digital technologies, human behaviours online and offline have evolved as well.