According to the latest research which was conducted by the Content Marketing Institute (CMI) as well as MarketingProfs, a whopping 63% of companies don’t have a content marketing strategy. It’s no wonder, then, that it is most likely that those organisations who DO have such a strategy will be more likely to have the impression that their efforts, with respect to content marketing, are effective.
Without a content marketing strategy, successes or failures are just a matter of luck. This means that you risk all your efforts going to waste if you leave everything to chance. That’s likely the reason why a similar percentage (to be specific, 64%) say that learning how to build a content marketing strategy is something that they most desperately need to learn.
How to build a content marketing strategy
What is a ‘content marketing strategy’?
Your company’s content marketing strategy is your fundamental “why.” It answers the questions:
- Why you are creating content?
- Who are you helping?
- How will you help them in a way that no one else can?
Organisations typically make use of content marketing in order to grow their audiences and to attain at least one of these lucrative results:
- More income,
- Reduced costs, or
- Customers which are better for your business.