A digital marketing manager is the person, in a company, who is accountable for developing, implementing and managing digital marketing campaigns. These types of campaigns promote an organisation as well as its products and/or services. The digital marketing manager plays a significant role in developing and maintaining brand awareness within the digital space. In addition to this, he or she is responsible for driving traffic to the company’s website and for attaining leads and customers.
A digital marketing manager is also responsible for identifying and evaluating new digital technologies. They will use Web analytics tools – such as Google Analytics – in order to measure site traffic. This is so that they can better optimise digital marketing campaigns, email marketing campaigns as well as social media, display and search advertising.
Specific roles of a digital marketing manager
A digital marketing manager will be responsible, for specifically, for the following:
- Planning and executing all digital marketing efforts, including search engine optimisation/search engine marketing (SEO/SEM0, maintaining the digital marketing, email, social media as well as display advertising campaigns
- Designing, building and maintaining the company’s social media presence
- Measuring and reporting on how all digital marketing campaigns performed, and assessing these against goals (ROI and KPIs)
- Identifying trends and insights as well as optimising spend and performance based on the insights gained from these activities
- Brainstorming innovating and out-of-the-box growth strategies
- Planning, executing, and measuring experiments as well as conversion tests
- Collaborating with internal teams in order to design landing pages and optimise user experience
- Use strong analytical abilities to evaluate end-to-end customer experiences across multiple channels as well as customer touch points
- Instituting conversion points and optimise user funnels
- Collaborating with agencies and other vendor partners
- Evaluating emerging technologies as well as providing thought leadership and perspective for adoption where appropriate