Digital Marketing Blog

DSM Digital School of Marketing - creative work
What is the best way to develop and present creative work?
There is much to contemplate in deciding on an appropriate presentation method for creative work in a marketing environment. In deciding on your presentation method, you must take into account a number of key aspects. These include the facilities which are available to you by way of: Visual aids, Sound…
DSM Digital School of Marketing - marketing communications
How to design marketing communications
The term ‘marketing communications’ refers to the means which are adopted by companies in order to convey messages regarding the products as well as the brands they sell. This is either directly or indirectly to the customers with the intention to persuade them to make a purchase. There are a…
DSM Digital School of Marketing - communication project
How to review the communications project effectiveness
Measuring and evaluating the success of a communications project once it’s brought to completion is a valuable project management practice. These two processes provide a learning opportunity for future undertakings, and, the opportunity to evaluate the true effectiveness of the project. In order to have a complete view of what…
DSM Digital School of Marketing - written communication
How to improve written communication in a marketing environment
Improving written communication in a marketing environment may seem like a daunting task. The good news is it can be done and you, as a marketing manager, can effectively lead the way. To do this, start by using our five strategies for improved communication in the marketing department to: Increase…

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