Digital Marketing Blog

DSM Digital School of Marketing - market research
Why you need to do market research before launching a product
uncovered that these preferences are forward-looking. People’s attitudes give us an insight into what happens tomorrow and what products you should launch in the future. If you do your market research properly and find what someone’s preference is today, it is possible for you to do something about it tomorrow.…
DSM Digital School of Marketing - creative thinking
Four stages of creative thinking
Creative thinking is a controlled process in which the creative thinker – whether artist, writer or a scientist – attempts to create something new. It includes characteristics of both reasoning and imagination. Creative thinking is a process whereby the individual produces genuine, unusual and productive solution to a problem. The…
DSM Digital School of Marketing - creative block
How to get over a creative block
For a creative pro, a creative block isn’t just annoying – it’s possibly career-damaging. When you depend on your creativity to pay the bills as well as build your reputation, you can’t afford to be short on ideas or, alternatively, the energy to implementing them. All creative blocks are not…
DSM Digital School of Marketing - brand perceptual map
What is a brand perceptual map?
A brand perceptual map, which is also called a brand  positioning map, is a visual representation of how consumers perceive your brand in the form of a graph.  This graph is designed so that digital marketers understand the average responses of the target market about their own brand, along with…

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