Digital Marketing Blog

DSM Digital School of Marketing- visual design
What is visual design?
The Interaction Design Foundation defines visual design as shaping and improving the user experience through considering the effects of illustrations, photography, typography, space, layouts, and colour on the usability of products and on their aesthetic appeal. In a broad sense, visual design can be found in everything physical product we…
DSM Digital School of Marketing - user experience design
What is user experience design?
In the modern world of saturated markets and an ocean of promotional content, brands are having to become competitive on every front. With so many individuals shopping online these days, websites have to be optimised to maximise the conversion potential of each visitor. The question is, what websites are the…
DSM Digital School of Marketing - marketing research methodology
What is the best market research methodology to adopt?
Market research has long been an essential component of any successful marketing or advertising strategy. With customers becoming more and more empowered, brands are having to really get to know their markets, developing an understanding of who they are targeting and how best to go about engaging those members of…
DSM Digital School Of Marketing - Google Hangout
What is a Google Hangout?
Online communication has gone a long way since the chat rooms of yesteryear. Today, we have mobile instant messaging (IM) apps that can integrate with desktops, allowing users to share text, voice notes, videos, and other file types. Google, the world’s most popular search engine, offers an online chat service…

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