Digital Marketing Blog

Heatmap Icon
What is a heat map?
Consumers interact with so many things online, each and every day; from websites and blog articles to their social media feeds and cloud-based co-working suites. Imagine if you could predict the way people will interact with your blog articles and online content before you even post them! Well, you can,…
DSM Digital School of Marketing - conversion funnel
What is a conversion funnel?
If you don’t already know what a conversion funnel is, have no fear. Odds are you already have one in place. Every business does, although not every business professional knows what you and we know; that your conversion funnel needs to be optimised. The customer journey is important in today’s…
DSM Digital School of Marketing - consumer touchpoints
Why are consumer touchpoints so important?
A consumer touchpoint is a significant interaction that a customer shares with a business entity. It is the point at which the customer encounters the brand itself. Touchpoints occur before, during and after a purchase has taken place. These build the customer’s opinion of your brand. The customer experience is…
DSM Digital School of Marketing - personal communication
What is the role of mobile in personal communication?
Mobility is what sets mobile phone technology apart from its predecessors. Our phones are becoming hand-held, do-all devices, and communicating effectively in this post post-modern world requires us each to carry one wherever we go. When our communication became mobile, we opened up the entire planet to talk, share ideas,…

MAKE AN ENQUIRY

DSM digital School of Marketing - CourseEnquiry







    OUR CORPORATE CLIENTS