Digital Marketing Blog

Online reputation management process showing brand monitoring, sentiment analysis, and response strategies across digital platforms and media.
What is online reputation management?
Online reputation management (ORM) is the process of monitoring and responding to conversations about your brand and product. Online, these conversations can happen anywhere and between many different kinds of people and the sentiment won’t always be positive. To successfully manage your online reputation, you must both monitor your brand…
DSM Digital School of Marketing - email newsletter
How to write for your email newsletter
Your email newsletter is extremely different from your website because it is targeted at people who have already taken action in order to connect with your brand. Its chief purpose is to keep customers engaging with your brand on a regular basis as well as to keep them updated on…
DSM Digital School of Marketing- Quality Score
What Is A Quality Score On Google Ads
We already know that Google Ads are a popular form of PPC advertising. Being able to pay for a spot on search engine results pages is very useful, especially for small businesses that don’t have the time to achieve an organic search engine listing. If you’re trying to perfect your…
DSM Digital School of Marketing - mobile marketing considerations
The considerations you need to remember for mobile marketing
Mobile phones are everywhere. See that person walking past your house? They almost certainly have a mobile device in their pocket! With so many of us using mobile devices (like phones and tablets) every single day, mobile marketing was an inevitable next step for the marketing industry. People use their…

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