Digital Marketing Blog

DSM Digital School of Marketing - advertising plan
How to create a small business advertising plan
Do you own a small business? Maybe you’re a marketer starting out tasked with launching an advertising strategy for a small-business client. Marketing plans across the spectrum all feature basic, fundamental steps that are taken in sequence to execute the advertising plan. Get your notepad and pen. Here are four…
DSM Digital School of Marketing - direct mail
How does direct mail translate in the age of the Internet?
In the crusade against environmentally-damaging practices, the world is slowly but surely outlawing print mail. This makes sense, and the reduction of physical posted items will save paper and countless trees. Telkom made the decision to cease sending customers physical bills each month, and instead attach each monthly invoice digitally…
DSM Digital School of Marketing - banner ads
How to improve the conversion rates of banner ads
In 1994 the first banner ad was placed on HotWired, which is Wired magazine’s former website. It was purchased by a cellular network provider, AT&T, and read “Have you ever clicked your mouse right HERE? You will.” Many people started clicking on banner ads more for curiosity rather than incentivised…
Mobile marketing strategy targeting smartphone users through mobile ads, AMP pages, and visual content for optimized engagement and conversions.
What is mobile marketing?
Mobile marketing is now more important than ever for businesses. Nearly all the consumers you are trying to attract have a smartphone or mobile device with smart features. By not incorporating a mobile marketing element into your digital marketing campaigns, you leave a wide gap in your overall marketing strategy.…

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