Digital Marketing Blog

DSM Digital School of Marketing - clients
How to get to know your clients better in digital marketing
Meet Tracy. She’s a 32-year-old who works as an interior designer with a penchant for the vintage – in everything. Her hobbies are singing – which she does with a band of her friends at her favourite place to hang out. She’s a night person whose mood lifts from mildly…
What are the principles of sales management explained visually
What are the principles of sales management?
If you’re a sales manager, you’ll be in a position of leadership in addition to responsibility. It will be necessary for you to juggle the objectives, needs as well as ambitions of both the company and your team. This is while you’re recognising the distinctive makeup of each of your…
DSM Digital School of Marketing - digital marketing
What has changed in digital marketing in the last decade
2010 wasn’t just a big year for South Africa hosting the Soccer World Cup, it was a big year for the world of digital marketing. This is the year that catapulted most of the technology we run with today. The world became smaller and closer and more visual than ever.…
DSM Digital School of Marketing - value in marketing
Why is the price a function of value in marketing?
Price can be described, in the modern sense, as the money you would need to pay to procure a product or service from a vendor. Before monetary systems, when bartering was the method of payment, the price was – for example – the number of chickens you traded for your…

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