Digital Marketing Blog
How to translate your brand essence into content marketing
A brand’s essence is at the core of everything it does, says and stands for. It encompasses the set of standards, values and goals the brand put in place when first beginning operations. Brand essence is the thing that gives people a feeling when they see or think of the…
How is crowdsourcing used in digital marketing?
In a highly connected world, brands and their audiences are communicating instantly and across multiple touchpoints. The importance of client relationships and transparency has changed the customer’s role in commercial society. They are now stakeholders to the brand, and have an influence on whether brand messages proliferate or not. Crowdsourcing…
Should your entire team be involved in marketing?
This question is a very important one, and there are very differing answers to it. Some managers still have team members working in silos, where others have chosen a more integrated approach involving all team members at multiple stages of the decision-making and development process. Should you follow the thought…
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