Why Does Tone Of Voice Matter In Brand Management?

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The written tone of voice is simply the ‘personality’ of your brand or company as expressed through the written word. The written tone of voice governs what your brand says in writing as well as how you say it. In other words, the content and style of textual communications, in any setting and in any medium.

Why Bother About The Written Tone Of Voice?

Managing the written tone of voice of a particular brand is a key part of achieving a unified character across all your communications, internal and external. Just as it’s desirable to have a consistent look and feel in design terms across stationery, signage, advertising and online marketing, so it’s also worthwhile ensuring that the content of all these media feels like it’s coming from a single source.

Every piece of communication that your brand puts out must be consistent. In addition, it must have a certain personality so that it can even interact with your clients and gain their trust.

What Are Brand Symbols?

Symbols mainly originated with well-known religions. Examples of these are the Cross, the Star of David as well as the laughing Buddha. These symbols function as markers. These assist people to demonstrate their beliefs, find like-minded people as well as identify specific people and things.

The symbol is not an artistic expression of the brand. It’s an emotive communication device which has been from the time of the dawn of mankind. And it’s one of your most valuable devices for standing out in a highly competitive, information-rich marketplace.

What Is A Logo?

Designing a memorable logo and brand is a powerful way in order to help your business be clear in the minds and hearts of your customers. Brand recognition (which is also known as brand awareness) is key in terms of winning business online as well as in building a strong fan base. It assists customers with remembering your business more easily and helps them spread the news about it faster via word-of-mouth.

Logos are a vital aspect of business marketing. As the organisation’s major graphical representation, a  logo anchors a company’s brand. It then becomes the single most visible manifestation of the organisation within the target market. For this reason, a well-designed logo is an essential part of any company’s overall marketing strategy.

Defining your brand’s tone of voice, in addition to establishing clear guidelines, will assist that tone with moving to the forefront in every content piece that you put out for your brand. This is a fundamental part of developing a content strategy which is true to your vision and looks to be authentic to customers.

With a clear-cut idea of where your audience lives online, as well as what topics they want to hear more about, it is possible for you to develop a vision of what your brand wants to say. You can also determine how to use the correct language in order to get this message across.

By maintaining a uniform tone across all your brand communications, your audience will gain a better sense of what you stand for and what commonalities you share with your target audience.

Get in touch with the Digital School of Marketing

If you want to polish your brand and take it to the next level you need to do our Brand Management Course. For more information about this and our other digital marketing courses please visit our course catalogue.

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