Digital Marketing Blog

DSM Digital School of Marketing - marketing fundamentals
Why Software Developers Should Have Marketing Fundamentals Skills
Let’s face it: web developers seldom have to concern themselves with the ins and outs of marketing activities. They build the website, and it is up to the marketing team to ensure that members of the public find and interact with it. However, modern marketing trends have taken us a…
DSM Digital School of Marketing - digital transformation
Why Is Business Agility The Key To Digital Transformation?
Transformation, in any setting, is reliant on agility for success. Environments constantly change, especially in the technological sectors, and transformation without agility is actually just optimisation. COVID-19 and the subsequent forced economic shutdowns taught the business world just how important both agility and digitalisation are for continuity in the face…
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Why Is Digital Transformation Not Only About Technology?
It seems to be a slight contradiction, to claim that digital transformation has very little to do with technological improvements within the organisation. Don’t get us wrong, digitalisation cannot take place without technology, but technology on its own will not lead to successful and effective digital transformation. This article takes…
DSM Digital School of Marketing - managers
How Managers Should Be Communicating In Their Organisations
Every individual needs to communicate in one or the other way. It takes many forms such as writing, speaking and listening. The hard facts are that managers, however skilled, need to learn some basic rules to get the message across, clearly. Communication is the lifeblood of every single company and…

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