Digital Marketing Blog

DSM Digital School of Marketing - digital transformation
How Should CEOs Approach Digital Transformation?
Covid-19 has taught the world one rather important thing: the future is most certainly digital. If it wasn’t for the already largely digitalised global systems in place, the world could have ended up in a vastly different position after the virus took hold. With digital solutions key to global business…
DSM Digital School of Marketing - value-added marketing
What Are The Basics Of Value-Added Marketing?
What is value? If you said “it is about getting something for free,” you’re only partially correct. Yes, many consumers believe that transactional value is all about money or free stuff, but it’s about so much more than that. It’s about making a meaningful change in the customer’s life –…
What Do CEOs Need To Know About Marketing Fundamentals?
What Do CEOs Need To Know About Marketing Fundamentals?
Marketing is by no means an isolated business function that takes place in its own silo. On the contrary, marketing pulls information from all sectors of the organisation. The reality is that marketing is the mouth of a business, and what it says can either improve or harm the public’s…
What Do Digitally Transformed Leaders Do Differently?
What Do Digitally Transformed Leaders Do Differently?
The first thing to know about the path to digital transformation is that your company has already started on it. If you’re using email technology or placing conference calls with far-flung staff on Zoom or Skype, you’ve already started to embrace a digital-first approach to business. Digital transformation, however, isn’t…

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