Learning the art of the digital marketing sales funnel is a must for anyone putting together a digital marketing campaign or completing a digital marketing course. Google Analytics goes hand in hand with it as the platform monitors the movement down the funnel to maximise your return on investment. The…
Digital Marketing Blog
Email marketing is about creating a relationship with your customer. That means your emails need to be relevant and timely for each customer because not all customers are the same. ‘Email marketing segmentation’ is the division of email subscribers into smaller groups based on criteria such as: Geographic location, interests, and purchase…
If you’re interested in a digital marketing career, 2019 is a great time to get started. According to research, the digital economy is growing three times faster than traditional marketing campaigns (such as print, radio and television). What Does a Digital Marketer Do? Part of the responsibilities of a digital marketer…
How will a company know where they are going if they don’t know who they are? Sam Frank said, “The job of the mission statement is to articulate the essence of why the organization exists.” As a digital marketer, is it imperative that you understand who your clients are, what…
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