If you’re interested in a digital marketing career, 2019 is a great time to get started. According to research, the digital economy is growing three times faster than traditional marketing campaigns (such as print, radio and television).
What Does a Digital Marketer Do?
Part of the responsibilities of a digital marketer is to develop, implement and manage digital marketing campaigns. These must promote a company and its products and/or services.
The online marketer plays a hugely significant role in ramping up brand awareness within the digital space. He or she drives traffic to a particular website and acquires customers for the owner of that site. It must be a passion of digital marketers to identify and evaluate new digital technologies. They use Web analytics tools to measure site traffic. This is so that they can better optimise digital marketing campaigns, email marketing, social media as well as display and search advertising.
Whether you realise it not or, we all have some experience in digital marketing. Every time you update your social media accounts you’re practising a form of digital marketing by promoting your personal brand to your family and friends.
If you’re wondering what it takes to be more proficient, here are some tips to help you master the fundamentals of digital marketing.
Although there is a flood of information available online, nothing beats talking to people who work in the industry. Enhance your skills by attending industry workshops and conferences to nurture relationships with other digital marketers. The relationships you forge can provide support, guidance and help to open doors to opportunities you might not have otherwise found.
Willingness To Learn
Digital marketing experts are in demand across the globe. In this rapidly growing and incredibly competitive industry, passion and a desire to succeed is required. Therefore, it’s easy for businesses to differentiate between candidates who have the willingness to learn, and those who are along for the ride. An eagerness to learn will work to your advantage.
Stay on top of industry news, content, and various updates by following major digital marketing sites and influential people on social media. Major players such as Google, Facebook, Instagram and Twitter are constantly updating their paid advertising platforms and algorithms. A good digital marketer will always need to be aware of the latest changes.
Build Your Personal Brand
If you want to show an employer that you can build their company’s visibility, create a personal brand of your own. A strong online presence could potentially be the deciding factor between two candidates who have applied for the same job. Your brand doesn’t have to be something complicated. Find something you love, engage with like-minded people – and that’s your personal brand!