Digital marketing is a vital part of any business operating in today’s global market. Digital marketers have the task of building digital relationships before closing a sale. Without it, a business will not survive. But with so many people and companies offering digital marketing services, how do you differentiate yourself?…
Digital Marketing Blog
In the early 1980s, Michael Porter researched the ways that successful companies maintain long-term advantages over their competitors. Through this research, he created Porter’s Generic Strategies. Although developed over 20 years ago, these strategies play a very significant part in any digital marketing campaign today. Porter’s Generic Strategies Porter’s Generic…
According to the team at Digital School of Marketing, a brand is much more than a logo or a slogan – it is the way a consumer or potential customer will recognise you and your company. When they see your brand – be it on an advert in a magazine, social media…
Have you ever been asked the question: “What is your personal brand?” No one would expect you to give a highly complicated answer that is full of business school-type jargon. In this article, we’ll break down what a personal brand is, why it’s important and how you go about creating…
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