Digital Marketing Blog

Digital School of Marketing-Brand management
Managing Your Brand Management’s Online Reputation in Real Time
Brand reputation,  in the digital age, can change in minutes. Just one review from a single customer, a social media post that goes viral, or a news article can change the public perception of your business overnight. For businesses that are serious about brand management, real-time monitoring and responding to…
Digital School of Marketing-Brand management
How Blockchain Is Affecting Brand Management Transparency
Transparency is critical to building trust in consumer markets. Nowadays, customers expect transparency from brands about sourcing, pricing, sustainable practices, and data use. In turn, companies are reimagining how they communicate and authenticate information. One technology at the heart of this change is blockchain. First used in relation to cryptocurrency, blockchain is…
Digital School of Marketing-Brand management
Global Brand Management Consistency with Local Relevance
Brand management is more complicated when companies do business across borders. A company that previously targeted only one market must now speak to individuals who speak different languages, adhere to different cultural norms, and are motivated by different buying triggers. In this global world, striking the right balance between global/local brand…
Digital School of Marketing-Brand management
How Brand Management Strategy Impacts Consumer Behaviour
In an increasingly competitive economy,  most products and services are not enough to guarantee repeat business. Shoppers are bombarded with endless choices, all providing value, quality, and satisfaction. Often, several companies in a given market offer the same product or service; what sets them apart, however, is effective brand management.…

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